Funny how the group who screams "cancel culture" at the faintest whiff of accountability is the first to pile on when something offends them.

I've owned a couple of Jags in my days and wouldn't disagree that the new campaign and (likely) company will alienate their existing base.

So fkn what.

The brand has been basically insolvent ever since it's inception. Some great cars have been introduced over the years, although it's been a long time since they were relevant. Either they sink or swim - but sometimes you just gotta push your chips into the middle of the table with a weak hand and hope you get lucky. I like the attempt and can't wait to see some cars that I will not be able to afford.